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The UTRUST platform aims to provide the consumer protection that buyers take for granted in traditional online purchases - acting as a mediator, resolving conflicts and enabling the possibility of refunds to mitigate fraud, while shielding the merchant from crypto-market volatility. The project wants to enable fast transactions, lower fees, and low cross-border transaction friction, enabling merchants to sell to a growing worldwide audience of crypto-holders. The project aspires to 'build a payment API for marketplace integration that will become the crypto-equivalent of PayPal.